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Wednesday, December 31, 2008

Cell Phone Dropship Business

 

 

Drop Ship Business Is The Easiest Business Out There. Dropshipping provides a number of advantages, including removing the need for stocking goods, no shipping expenses, etc, but it can’t be defined as simple business. Among all dropship businesses, Cell phone dropship introduced a new online selling opportunity. This opens doors to a lot of people who want to earn by selling cell phones online.

The concept behind this form of e-business is that the retailer is going to sell the cell phone unit online directly to the customers at a price that he wants. Once a purchase had been made, the distributor or cell phone dropshipper will be the one to ship the goods directly to the customer. The seller/retailer serves as the middle man between the cell phone distributor and the customer.

In cell phone dropship, the seller is not the one keeping inventory of the items. Once he receives the customer’s payment, he will pay the wholesaler the amount of the cell phone unit he had sold. The difference between the seller’s price for the cell phone and the wholesaler’s price is the earning.

If you are interested in cell phone dropship, the best way to start is by visiting the sites of cell phone dropshippers. You would be surprised at how many sites offer dropshipping. Prior to starting your online business, you have to determine a good and credible supplier. Doing so minimizes certain risks and it can also determine how successful you can be as an online seller of cell phones.

Websites that offer cell phone dropship usually carry multiple cell phone brands. There are some that offer only brand new ones while some offer pre-owned units as well. Carefully studying their terms and conditions can give you an exact picture of what to expect in this kind of e-business.

There is a lot of potential in cell phone dropship. Try contacting several cell phone dropshippers or simply visit their site and check out their prices for each unit. This is important because the wholesaler’s price will help you decide on your retail price. This can help you determine your earnings per completed transaction.

Cell phones are excellent items to sell online. Discover more on how you can start your cell phone e-business by knowing more about dropship. And one way of acquiring expertise on this cell phone dropship business is through my website. You can browse through it and stay posted. And please feel free to add your comments on good cell phone dropship sites below.


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Tuesday, December 30, 2008

Zen Cart SEO by Optimizing Meta Tags in Zen Cart

 

 

If you want to do SEO on Zen Cart, i.e. make your Zen Cart pages more search engine friendly, don’t just use the default settings, although ZenCart pulls the database information automatically for each category and product page and places it in the meta tags. The information includes product name, title, model, price, title/tagline.

Zen Cart enables you to define custom keywords for every category and product page.

1. Create optimized text for your product descriptions

You need to include keyword phrase in the content on the page as well as in the meta tags. The content should contain at least a a paragraph or 2 about the product as search engines love well written descriptive content.

2. Customize the Categories Meta Tags

Go to the Categories section of your admin panel. You will see a round Meta Tags icon on the far right under “action”. If the icon is black and white, custom keywords have not been defined. Click on the icon and a page will open allowing you to enter custom Meta Title, Keywords, and Description tags.

* Include your main keyword or keyword phrase at the beginning of your title meta tag, then add your business name at the end.

* Create an attractive description for your category that will entice visitors to look deeper into your site.

* Add approximately 10 of your main keywords to the keywords meta tag.

* Click save

Your category page is now optimized for the search engines.

3. Customize the Products Meta Tags

* The top of each product page displays a box titled: “Mark What the Product’s Meta Tag Title Should Include:”

* Under this line are check boxes for product name, title, model, price, title/tagline. Uncheck price, title/tagline then enter your description and keywords in the boxes below. Zencart will automatically pull the product name, title and model from the database. (You can add your own tags if you don’t want to use these).

* Click preview to preview the changes.

* Click update to make the changes permanent.

Repeat the above procedure for each of your product pages. Make sure you include the name and model number for each product. If people are searching for that specific model, chances are your page will appear at the top of the search engines because you are the only one that optimized a page specifically for that model.

Doing Zen Cart SEO by customizing your meta tags for every page, will boost your rankings and increase your traffic and sales.


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Drop Shipping vs. Affiliate Marketing: Good and Bad

 

 

Drop shipping and affiliate marketing, as similar as the two programs are, they are quite different in what they have to offer you.

Affiliate marketing usually requires a bit more front-end work, but once the commissions start coming, the maintenance is fairly minimal.

As for dropshipping, you can get set-up and going relatively quickly. With superstores like eBay and Amazon, dropshipping requires no custom landing pages and minimal promotion. This, however, requires a little more work throughout the existence of the campaign. The per-sale-action ultimately requires more work in the long run. Both work very well, but it is up to you to choose which one works best…maybe it is both!

The advantages of dropshipping over affiliate marketing are:

1)Control of the final landing page and how the product is presented.

2) Less competition

3)Ability to set your own price and earnings

4)Ability to track your sales to completion

5)Less time required (in some cases) creating an avenue to sell the products (through eBay and Amazon, for example)

6) Potential higher earnings per sale (relative to affiliate marketing)

unfortunately, the disadvantages of dropshipping over affiliate marketing are:

1)You are now required the action of purchasing each product after a sale

2)Setting up payment methods (though companies like Paypal make this pretty easy…they just take a percentage of the sales)

3)Direct contact with the customer

4)Finding the right product at the right price with the right dropshipper can take some time and negotiating.

5)Higher risk of fraud and poor dropshipping companies.

In summary, the closest program to affiliate marketing that reduces or eliminates the affiliate marketing issues is dropshipping. With dropshipping, you are actually selling the product; you are no longer the middle man. This is similar to buying wholesale and marking up the price for each product, but with a little twist! With dropshipping, you only purchase the product AFTER someone purchases the product from you. In addition, the product is never in your hands; it is shipped directly to the end customer.


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Monday, December 29, 2008

12 SEO Tips For Simple Machines Forums SMF

 

1. Use description and keywords meta's in your SMF forum, if this support, or search for some mods/patches for this. Anyway your description need to be bigger than 50 chars and smaller than 250 (maximum). I recommend descriptions to be around 200 chars.

2.Use h1 for your titles. YES is a problem even with smf with this. Try to edit your templates and add h1 on your titles .... but not on all titles ... just in first title from a thread :)

3. One of SEO problems most simple machines forums SMF face is probably duplicate and irrelevant contents. Some advices to skip this problems:

Someone started the same thread on several forums, if you detect that then you can choose what to do with this thread (move to recycle, delete or leave it.). Also if someone write an entire article on your forum just check with copyscape to see if this is already existing in Google index or not. If exists it is your decision if you keep that article or remove the entire thread.

Also from time to time is good to check if your articles are in other forums/blogs and if you found them in other forums/blogs try to talk with the admin from there to remove them or to put a backlink to the original article.

4.Very short threads: If SE doesn't find anything relevant on your thread then is possible to go in “Supplemental results”.

5.Your forum doesn't have a good internal linking structure. Pay attention on every link on your forum and if are links to non relevant pages (login/registration/calendar) add a nofollow attribute to this anchor tags. In this way you will create a tight internal linking.

6.Get rid of session ID's and use some url beautifiers for your forum. I don't know if this exists for every forum but I know it exists for SMF (seo4smf) :)

7.Install a 301 redirect in your .htacess from your non-www to www or use google webmasters tools and set your preferred domain (just for google so is good to add a 301 redirect).


8.A lot of forums have a big problem ... multiple links to the same article for example forum/index.php?topic=12&message=X, forum/index.php?topic=12&prevnext=next for all this links you need to have and the main article without noindex need to be forum/index.php?topic=12. You need to check your forum to see if this is really working in your forum and if not just try to find some patches what is doing that.



9.Improve quality of your forum posts ... Yes I know you cannot control what an user writes but you can add a recycle Bin on your forum and move irrelevant posts there.


10.Try to remove index.php from your forum and redirect index.php to /

11.Try to install a url beautifier because google or other SE doesn't like too many variables in your url.


12.Another problem on forum is the dynamic part of it. Look on your forum and be sure when you access a page what doesn't exits your forum return a 404 and not a 200 message error.


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SMF (Simple Machines Forum): The Best Open Source Forum

 

 

 

Currently the most prevailing open source forum software online are simple machines forum (SMF) and phpbb. Which one is the best open source forum?

I contacted two people who were administrators/experts and asked their opinion of SMF vs phpBB. Both responded enthusiastically in favor of SMF for a host of reasons including bugs, security, and ease of use. One person said he would not install phpBB onto a client’s website, even if they requested it. The other person just happened to be a Simple Machines Forum (SMF) conversion expert…who quickly provided us with links to the SMF site where you can convert your existing forum into an SMF forum.

Take Home Message: Don’t Install phpBB, even if it seems so easy because there’s a one-click install from your web hosting company’s control panel. Go to the Simple Machines Forum download page and install their software instead. You’ll be very glad you did.


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Wednesday, December 24, 2008

Online Money Make by Email Marketing with Affiliate Programs

 

 

 

This online money make method with email marketing and affiliate programs is to put your product offer or advertisement at the end of someone’s autoresponder signup process.

A professional autoresponder service, one of email marketing skills, provides the ability to create mailing list signup forms that can be copied onto blogs, webpages and the like.

The form is often used in combination with a free offer to entice visitors to join a mailing list. When someone enters their name and email address into the form, they are presented with a webpage telling them to check their email for a confirmation link.

The visitor checks their email, clicks the confirmation link, and they are presented with another webpage that confirms that they have completed the opt-in process.

This is what’s known as a double opt-in signup because it requires the interested visitor to hand over their name and email address (opt-in number one) and then click a link in their email to confirm they want to receive email from the list owner (opt-in number two).

When you sign up for a newsletter or mailing list you usually see these standard set of notices. After completing the signup form, you see a page that tells you to check your email, and you get a page that confirms your opt-in status when you click the confirmation link in your email. It happens like clock work.

However, most new online money make marketers (heck even experienced ones) leave money on the table by not customizing these notification pages. They just use the default pages that are provided by the autoresponder service email marketing and they miss out on opportunities to further promote their own or related products and services.

What they should be doing is putting a one time offer on that final confirmation page to capture a sale from someone who was interested enough to double opt-in to their mailing list.

Here’s where you come in. Since that list owner is not fully using their autoresponder series to it’s fullest potentional, why not contact that list owner and ask to put your custom offer or message on that confirmation page?

Then your message will be seen by every person who double opts in to their list. Depending on the offer and the message you provide you might be able to get in front of a lot of people and not directly complete with the list owner.

If the list owner is interested in affiliate marketing, then you could offer them a percentage of sale. Or you might do well to negotiate a flat monthly fee or a per visitor fee. The right mix will depend on their past opt-in numbers and the conversion rate on your product or service. You might be able to get advertising space that is cheaper per visitor than Pay Per Click advertising.

In conclusion, to make money online, you need some creative thinking, even for email marketing such as autoresponder service, if you can think more carefully, you could find new ways to combine with affiliate marketing as well.


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Tuesday, December 23, 2008

Zen Cart Shopping Cart Site SEO

 

 

Zen Cart has many SEO features already built into it however lots more SEO needs to be done to help your store get good rankings, attract visitors and begin making sales.

Here's what I did for better Google Search engine results, i suggest making a checklist first:

1.) Make a list of the search terms you want optimized. These are all the words and phrases a potential customer would enter on a search to describe what you are selling.

2.) Your web zen cart site pages needs to contain these search words within the text. Google will scan your web zen cart site and create a concentration list.

3.) Very Important IMHO, in your admin, make your category names include your most important terms. And use the plurals and singulars if possible. This shows google your terms are an important part of your zen cart site.

4.) Still in the admin, for each category, and then additionally for each product, click on the circular meta tag link and add the appropriate terms and phrases to each. The top two fields on the meta tag page are the most important. Information given in the meta tags will be used to give info when your listing appears in google. Basically, for some products i used the singular forms, some i used the plural and some i used both, just to make them a little different.

5.) Next, you need to update the file that google uses to show your web zen cart site Title.

Change/update the file includes/languages/English/meta_tags.PHP.

This allows you to add more search terms to the tagline and they won't be seen by the user but google will still recognize it. Notice again how i integrated the plurals between the two lines yet when you see them on google, most of it is hidden so it doesn't look like were just throwing out tons of words and phrases.

save this file and upload to includes/languages/english/YOURCUSTOMFOLDER/meta_tags.php to create an override file to preserve this info when you do an update.

6.) Edit home page description and keywords meta tags

These tags are also included in meta_tags.php. The description is the small blurb the search engines provide visitors searching for your products. Create an attractive description that gets visitors to take action on your zen cart site.

Even though the keywords meta tags does not have much significance these days, include it anyway by adding approximately 10 keywords separated by commas or spaces.

7.) You need to create links to your zen cart site, both incoming and outgoing. if you have no links google doesn't think you're very important. the incoming links are more important than the outgoing, but you need to be connected to other zen cart sites .

8.) If you have completely updated your zen cart site and have included all of your SEO search terms, now you need to make a zen cart sitemap so the search engines can easily index your zen cart site. this is a map of your zen cart site so the search engines know what your zen cart site contains.


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50 Ways Social Media Marketers Use to Improve Online Marketing and Generate Targeted Traffic

 

Here are 50 ways to improve online marketing,  using social media sites, social media marketing, and social media optimization skills.

   1. Add social bookmark links to your most important web pages and/or blog posts to improve sharing.
   2. Build blogs and teach conversational marketing and business relationship building techniques.
   3. For every video project purchased, ensure there’s an embeddable web version for improved sharing.
   4. Learn how tagging and other metadata improve your ability to search and measure the spread of information.
   5. Create informational podcasts about a product’s overall space, not just the product.
   6. Build community platforms around real communities of shared interest.
   7. Help companies participate in existing social networks, and build relationships on their turf.
   8. Check out Twitter as a way to show a company’s personality. (Don’t fabricate this).
   9. Couple your email newsletter content with additional website content on a blog for improved commenting.
  10. Build sentiment measurements, and listen to the larger web for how people are talking about your customer.
  11. Learn which bloggers might care about your customer. Learn how to measure their influence.
  12. Download the Social Media Press Release (pdf) and at least see what parts you want to take into your traditional press releases.
  13. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw.
  14. Build conversation maps for your customers using Technorati.com , Google Blogsearch, Summize, and FriendFeed.
  15. Experiment with Flickr and/or YouTube groups to build media for specific events. (Marvel Comics raised my impression of this with their Hulk statue Flickr group).
  16. Recommend that your staff start personal blogs on their personal interests, and learn first hand what it feels like, including managing comments, wanting promotion, etc.
  17. Map out an integrated project that incorporates a blog, use of commercial social networks, and a face-to-face event to build leads and drive awareness of a product.
  18. Start a community group on Facebook or Ning or MySpace or LinkedIn around the space where your customer does business. Example: what Jeremiah Owyang did for Hitachi Data Systems.
  19. Experiment with the value of live video like uStream.tv and Mogulus, or Qik on a cell phone.
  20. Attend a conference dealing with social media like New Media Expo, BlogWorld Expo, New Marketing Summit (disclosure: I run this one with CrossTech), and dozens and dozens more. (Email me for a calendar).
  21. Collect case studies of social media success. Tag them “social media case study” in del.icio.us.
  22. Interview current social media practitioners. Look for bridges between your methods and theirs.
  23. Explore distribution. Can you reach more potential buyers/users/customers on social networks.
  24. Don’t forget early social sites like Yahoogroups and Craigslist. They still work remarkably well.
  25. Search Summize.com for as much data as you can find in Twitter on your product, your competitors, your space.
  26. Practice delivering quality content on your blogs, such that customers feel educated / equipped / informed.
  27. Consider the value of hiring a community manager. Could this role improve customer service? Improve customer retention? Promote through word of mouth?
  28. Turn your blog into a mobile blog site with Mofuse. Free.
  29. Learn what other free tools might work for community building, like MyBlogLog.
  30. Ensure you offer the basics on your site, like an email alternative to an RSS subscription. In fact, the more ways you can spread and distribute your content, the better.
  31. Investigate whether your product sells better by recommendation versus education, and use either wikis and widgets to help recommend, or videos and podcasts for education.
  32. Make WebsiteGrader.com your first stop for understanding the technical quality of a website.
  33. Make Compete.com your next stop for understanding a site’s traffic. Then, mash it against competitors’ sites.
  34. Learn how not to ask for 40 pieces of demographic data when giving something away for free. Instead, collect little bits over time. Gently.
  35. Remember that the people on social networks are all people, have likely been there a while, might know each other, and know that you’re new. Tread gently into new territories. Don’t NOT go. Just go gently.
  36. Help customers and prospects connect with you simply on your various networks. Consider a Lijit Wijit or other aggregator widget.
  37. Voting mechanisms like those used on Digg.com show your customers you care about which information is useful to them.
  38. Track your inbound links and when they come from blogs, be sure to comment on a few posts and build a relationship with the blogger.
  39. Find a bunch of bloggers and podcasters whose work you admire, and ask them for opinions on your social media projects. See if you can give them a free sneak peek at something, or some other “you’re special” reward for their time and effort (if it’s material, ask them to disclose it).
  40. Learn all you can about how NOT to pitch bloggers. Excellent resource: Susan Getgood.
  41. Try out shooting video interviews and video press releases and other bits of video to build more personable relationships. Don’t throw out text, but try adding video.
  42. Explore several viewpoints about social media marketing.
  43. Women are adding lots of value to social media. Get to know the ones making a difference. (And check out BlogHer as an event to explore).
  44. Experiment with different lengths and forms of video. Is entertaining and funny but brief better than longer but more informative? Don’t stop with one attempt. And try more than one hosting platform to test out features.
  45. Work with practitioners and media makers to see how they can use their skills to solve your problems. Don’t be afraid to set up pilot programs, instead of diving in head first.
  46. People power social media. Learn to believe in the value of people. Sounds hippie, but it’s the key.
  47. Spread good ideas far. Reblog them. Bookmark them. Vote them up at social sites. Be a good citizen.
  48. Don’t be afraid to fail. Be ready to apologize. Admit when you’ve made a mistake.
  49. Re-examine who in the organization might benefit from your social media efforts. Help equip them to learn from your project.
  50. Use the same tools you’re trying out externally for internal uses, if that makes sense, and learn about how this technology empowers your business collaboration, too.

Source: chrisbrogan.com


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4 Factors to Open Source Shopping Cart Selection

 

 

The growth of online spending and online money making makes it crucial for you to choose the right shopping cart platform for your business in order to have a competitive site for your customers, targeted website traffic for advertisement, and affiliate marketing for revenue.

Some of the most important features of any platform that have to be considered are, security, scalability, reliability, and support. Some examples of the best open source shopping cart solutions are, osCommerce, Opencart, Cubecart, and Zencart. These are robust, professional, and powerful shopping cart solutions that offer great flexibility.

There are many different open source shopping cart platforms available at varying obvious and implicit prices, but the choice can be a little bit overwhelming for the inexperienced.

Firstly, when choosing a shopping cart platform it is vital that you take these aspects into account as you not only want to make it as easy as possible to accept payments from your customers, but you want them to feel assured in the knowledge that their transactions are completely secure. It is also important to evaluate the different costs associated with each platform.

Secondly, with open source options you have amazing flexibility at your disposal, as you are not restricted to the limitations of the code as you are with proprietary software. An open source shopping cart can be compared to a custom built car, in other words, it can be designed to suite your needs and preferences.

Thirdly, although open source software is free, it does not come without any expense. In order to obtain the flexibility and customization that many prefer, open source solutions have to be built from scratch, which can take much time and effort. Another factor to consider is installation. Many open source shopping cart solutions can be incredibly difficult to install and use, unless you have a degree in IT.

Finally, a thing to consider with open source solutions is that there are no free upgrades and no support. The lack of support may well be the determining factor as to whether you chose the open source option or not.

In conclusion, when it comes to deciding what shopping cart platform you will chose for your business, consider all your options carefully. Work in line with your budget, and choose the right open source shopping cart platform that best suits your needs.


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Monday, December 22, 2008

5 Steps to Success Affiliate Programs and Affiliate Marketing

 

 

Running a successful Affiliate Program and Affiliate Marketing requires more than a good network and software. The overall success is based on the combination of two things: First, the capability of an affiliate program manager to recruit, motivate and communicate with their affiliate marketing partners in order to achieve the objective of driving affiliate programs forward. Second, the efficient allocation of affiliate resources for creative and programming development.

Affiliate Marketing Management and Development covers all aspects of affiliate management, including:

   1. Pre-Launch;
   2. Launch Services;
   3. Core Management Service;
   4. Creative Development Service, and
   5. Conversion Analysis.

Pre-Launch Services
Prior to launching an affiliate program, your site and products are presented to a team of professional affiliates to get their input and opinion on whether your product should do well, what needs to be changed on the site, and what, if anything, they would like to see from you in terms of support tools and affiliate based features.

Launch Services

    * Initial recruiting and commission structure recommendations;
    * Affiliate communication strategy;
    * Development of Affiliate Support Site Design and Content;
    * Development of Support Forum Design, and
    * Completion of "Pre-launch" checklist provided by Affiliate Network.

Core Management Service :

including Affiliate Recruiting, Affiliate Management, Network Management

Creative Development Services
Affiliates have demanding requirements when it comes to the creation of custom banners, full page HTML marketing, templates, and other supporting creative.

Conversion Analysis
Once an affiliate program is up and running it is very important to ensure that the visitors coming to your site are given the best possible chance of checking out.

In summary, Affiliate program and affiliate marketing is not  a stand alone system. It requires an integrated approach. Successful affiliate programs and affiliate marketing require significant work and maintenance.


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The Process for Developing Social Media Campaign, Social Media Marketing and Optimization

 

 

 

Social media campaign, Social Media Marketing and Social Media Optimization can effectively leverage social networks to get your message in front of the right people:


Attain maximum social media penetration by entering targeted and large sites for exposure of your brand.
Attain valuable inbound hyperlinks built around the main website homepage and interior pages.
Drive traffic, bookmarks, and word of mouth buzz.

What can a successful social media marketing campaign do for your Internet Marketing campaigns?

    * Increase Brand Awareness with Brand Engagement – more pages viewed.
    * Generate Publicity, positive buzz and word of mouth.
    * Deliver high amounts of traffic to the website.
    * Convert visitors to buyers of products and services.
    * Generate strong inbound link generation which may boost organic search engine rankings over the long term.
    * Facilitate excellent ROI on internet marketing when maximum exposure is reached.

The process for developing a social media campaign, social media marketing and optimization include:

    * Team brainstorms with the client to come up with relevant concepts.
    * Topic and concept approach finalized agreed by all.
    * Assign article copywriting to client and/or some Partner Network
    * Draft reviewed / revised if necessary
    * Client approves final copy
    * Webpage Design and Creative layout - necessary graphics and media insertions.
    * Client approves layout in final
    * Upload link-bait content to website
    * Revision instructions after upload
    * Submission and Promotion to Social Media News Sites, followed by submissions and tagging on StumbleUpon, Del.icio.us and niche social media sites.
    * Tracking and reporting - traffic and link building monitoring

Social media Campaign, social media marketing and social media optimization need to use tracking to determine the success of the strategy. The track data we look at are:

site traffic and user/visitor signals like increased inbound hyper-links, RSS subscriptions, email sign-ups and page views, New unique visitors translate to lasting positive impressions, word of mouth, email and link forwards, buzz and sales.


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Sunday, December 21, 2008

Opencart vs. Magento vs. Zen Cart Reviewed

 

Opencart, Magento, Zen Cart are the three new present open source ecommerce shopping cart system. How to select from them needs to be carefully compared.

It is important to know when selecting your shopping cart what features you need.  All the shopping carts should feature the following:

    * Customer management
    * Product management
    * Variety of payment and shipping modules
    * Order receipt emails
    * Ability to use SSL secure layers for ordering process

However the shopping carts vary when it comes to:

    * Time it takes to modify the cart to look like a current web design
    * WYSIWYG ability to modify product descriptions using different fonts, colors, etc.
    * Ability to import/export from Excel spreadsheet
    * Wholesale/Reseller Pricing

The following shopping carts below are open-source meaning that you can modify the source code and customize the shopping cart to your needs.

OpenCart
Website: http://www.opencart.com/
OpenCart looks great and is simple to setup and use. It’s probably aimed at smaller online shops, but is stable, fast, and caches pages. It’s new, so there aren’t many mods or themes just yet. Custom templates look straight-forward though.

My main concerns:
   1. It uses MySQL MyISAM tables (fast with full-text indexing, but no foreign keys or transactions). I’d really expect InnoDB to be used for a shop.
   2. URL aliases/mod-rewrites don’t work and there are few SEO considerations - descriptions and keywords can’t be entered. This should be fixed in the next version, but mod-rewrites need easier implementation (there’s currently a lookup table that must be manually populated with the real and aliased URL for every page).
   3. Template values are inserted using global variables. It feels dirty, and problems could occur with that approach. The current templates use transitional HTML, but I think standards-based versions should be possible.

It’s worth keeping an eye on the project and it’s definitely one I’d consider as it matures.

Magento
Website:  http://www.magentocommerce.com/
A serious amount of effort has gone into Magento. It’s huge, can run multiple shops, and has an Amazon-like plethora of features. The interface is nice, support is excellent, and there’s lots of help including video tutorials. InnoDB tables are used, mod-rewrites work, and SEO is well implemented.

My main concerns:

   1. It has high system requirements and could get slow with lots of users. The system could benefit from page caching.
   2. It’s a seriously complex piece of software and has a steep learning curve. It’s one for large companies rather than one-man stores (I couldn’t get a product to appear on the home page!)
   3. Templating is very flexible and uses XML to define multiple HTML page layouts and sections. But, it’s complicated: there are dozens of files in multiple locations, and the documentation appears to be wrong or out of date. It also seems to embed page-specific JS form validation code in the page head - not great.

Zen Cart - The Art of E-commerce
website: http://www.zen-cart.com
Zen Cart has a very nice wide array of features based on Oscommerce but has gone its own path. You can not install contributions directly from the Oscommerce web site onto Zen Cart. Some of the nice features include product attributes managers, template system, html editor for regular web page contents, built in coupon code system, ability to select what credit cards you accept, and more. An issue with Zen Cart right now is the Easy Populate contribution which would let you import products from an Excel sheet does not work yet. So if you need this feature we recommend the other shopping carts.

Besides, Zen Cart has No licensing fees, Stable, Many contributions from Oscommerce already installed, and Nicer looking default designs pre-installed.

My Main Concerns:
  1. not possible to use Oscommerce contributions, they must be converted to Zen Cart
  2. Admin interface is a little messy in certain areas because there are so many contributions installed

I use opencart. It is very easy shop script. I was try magneto demo page and my opinion is - slowly admin system. It isn’t good way if you have a lot of product units.


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Lead Generation is Not Only Relying on Contact Form

 

 

These days, every online money make marketer is looking to the web. "How can we use the web to get more lead generation?" is the question everyone is asking. 

It's common that the conversation always starts with "How do I get more qualified visitors to my website?"

However, the question that every online money make marketer forgets to ask is, "How can I convert more of my site visitors to qualified leads?"

Then the question turns to "How are you capturing leads on your website now?"

80% of the time, the answer is "Did you see our contact form?"

For some reason, people are really proud of their contact form. Unfortunately for them, that's not usually working and that's why we're talking.

The low hanging fruit for improving the performance of any online money make website is to have:

 
1) great free educational offers like white papers, ebooks and webinars
2) better calls to action and
3) optimized landing pages. 

You need to create lots of ways that site visitors will be encouraged to share their contact information long before they're ready to buy (or even talk to you). Remember, if the site visitors like to share with you, then there is a chance that they would like to be captured by you and become your lead generation.


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Saturday, December 20, 2008

More Than One Lead Forms Drive Affiliate Lead Generation

 

 

For online money mark marketers in the online marketing world, one effective way for them is that they must drive leads through their sites to generate more traffic for affiliate programs, so as to earn more online money.

Unfortunately, many sites still link to one lead form on the site. A better way is to consider placing lead forms in several places on the site. Providing lead forms on each product/service pages and on other key pages allows you to track where the lead form was filled out and provides a helpful nugget of data for the sales team as they contact that lead.

For one of our clients we have helped deliver exceptional ROI by providing 2 lead generation forms on the primary lead generation page.

An A/B test (Google website optimizer) can be a very useful tool to compare the performance of different webforms：

Form 1 asks the visitor for minimal information, so that they can get back to doing their job quickly, whilst our client receives just enough information to begin the sales process with them.

Form 2 asks for much more detailed information from the visitor about their requirements. This provides benefits to both visitor and client - the visitor gains full confidence that the company they are contacting have taken full consideration of the type of order information they would like to provide, and the company get much more qualified leads which drastically speed up the sales process.

By presenting these 2 alternatives to the visitor they simply need to choose which form fits their time constraints and general requirements, and away they go. Even if they choose the basic form, they are aware of the type of detail that the company is looking for in the more in-depth form, which again reflects positively on our clients understanding of their customers wants and needs.


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12 Free Online Money Make Methods

 

#12: The eBook Method
Creating fast ebooks to sell for huge profits.

It’s a fact that selling your ebooks online is a great way to make a good amount of money. The reason is that people are learning that they can get more up-to-date information and secrets through unpublished ebooks, rather than in the bookstores.

#11: Pay To Surf Trick
Sneaky blackhat technique for Pay-To-Surf sites.

The Method:
Disclaimer: We are not held liable if you get caught. This method is immoral. Do this at your own risk.

#10: Free Downloads For Profit
Making money by providing free downloads.

The process is rather simple. Humans love to get free stuff and tell others about it. Your site looks altruistic in nature, because you are providing free downloads, so they return again and again for more downloads. In addition, they tell their friends about your site, thus further increasing your traffic.

#9: Selling Wordpress Theme Sponsor Links
Make $100/day selling sponsor links in WP Themes.

Webmasters are always looking to get their website placed higher in the SERPs (Search Engine Result Pages). To achieve this, they must have a lot of backlinks to their website that are built up over time. One way to get backlinks over time is to pay you to include a link to their website in the Wordpress Themes that you create.

#8: Default Search Portal Homepage
Reset default homepages to your Google Search code.

There are still many inexperienced Internet users on the web who do not set their default homepage or change it back after it has been changed. To take advantage of this, you can provide the user the option to change it. Many will not, but a few inexperienced users will click OK without reading the message. What better way to make money than to send them to your own Google Search website.

#7: The Double Click Trick
Take advantage of the accidental double-click.

There are many older or inexperienced web visitors that still don’t know that most links through a browser are single-click links. As a result, there are many who double click a link and tend to accidentally click the page that comes up afterwards. You may want to incorporate this into your CTR strategy.

#6: Big Money Thru TopSites
How to cheat TopSites and get tons of traffic.

Topsites are websites with a ranked listing of different website links, generally related by an overall topic. In many cases a topsite is a directory of related web sites which ranks the listed sites by popularity. Popularity is determined by votes for that website.

#5: Social Network Group Method
Affiliate income through Social Network sites.

I don’t expect this method generally will be new to anyone but I want to point out how I have used it with massive results. I hate typing so I will cut right to the chase without fluffs of any kind. This is not a fly by night method and it is not to be rushed but if you do it well you will not only see a continuous income but for a long time as well.

#4: Income From Photoshop Tutorial
Make 10 - 20 cents per tutorial per day. It adds up.

I am easily making $400/day off of this method. It is a great money making method if you are familiar with Photoshop. The traffic is targeted, so they are more likely to click your Adsense. You just have to create enough tutorials to make it work.

#3: Cookie Stuffing Forums
Get a ton of affiliate income by preloading cookies.

This is a big money making idea, some of you may already know this method but for those of you who don’t, it is a good chance for you to start making over $1000 a month from your affiliate companies.

#2: Photoshop Editing Services
Provide graphic design skills online.

One useful technique for making money with Photoshop is providing photo editing services to customers online. Digital Point is an invaluable resource for finding customers. I consider it more than just a standard forum, because everyday there is real business being transacted on that website. One such business is that of webmasters or everyday people looking for designers to provide them with Photoshop design services.

#1: YouTube Marketing Techniques
Generate tons of paying traffic through YouTube.

Going to keep this method short and sweet without any fluff.

Source: http://www.methodlist.com/


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Some Adsense High Price Keywords Related to Online Money Make

 

For people who interest in online money make, keyword search for online money related topics and terms are quite important. Here are the adsense Keywords Regarding Money Making Opportunities, they have an Average CPC/7.9$ USD:

how to earn money fast
earn money from website
how to make quick money
earn quick money
earn money now
how to make money on ebay
earn money today
how to make extra money
earn money fast
quick ways to make money
how to make money at home
make money on ebay
how to make more money
get money fast
easy way to make money
ways to make money fast
make money quick
how to make money from home
make money with affiliate program
make money on the internet
earn money on the internet
earn money quickly
make money now
business earn money online opportunity
easy ways to make money
make money on the web
how to make easy money
make money today
how to make money fast
make money in real estate
i need money now
money making opportunities
internet business
internet business opportunities
online business
quick money
business opportunity money
financial freedom


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Affiliate Marketing cj Earning Method

 

 

There are ways to earn by using affiliate program such as cj (commission junction).  First you need a cj account and a few active advertisers.

So, we start by pulling up the advertiser list in cj, then we scan down the column looking for every advertiser that has a product catalog. Click the check box next to each of them and click apply. Some will decline you, some will moderate you, and some will accept you no questions asked.

The next part is simple. We buy 30 or 40 inexpensive .info domains. (they can easily be had for under a dollar a piece).

We now fire up and load a couple of these domains into the system. From here we click the keywords link and specifically the cj scraper tool link. Enter the product catalog url for the cj affiliate we want to build a site for, then click go and sit back. Then scrape the product names and url's for each product in the merchants catalog (up to 1000 at a time). We then builds search engine optimized pages for each product.

That's it. Get a couple backlinks to our newly built pages, then move on to the next merchant.

I usually put up 3-5 domains full of products for each new affiliate I am testing. Once they start converting I build up to 50 domains for each one to maximize earnings.

You can also use Blog and ping for backlinks. You can also post links in directories or on .edu sites (I usually blog/ping, and get links from .edu sites personally), and both of those are built into the software. You can also interlink some of your sites together to build a stronger network. The sites sending the traffic may only last a few months in the search engines, but in that time they may each make you several hundred dollars making your ROI very high.

Somebody have been doing the above for over 3 years now. This can be applied to any affiliate program or data feed out there. You can even use it on your own white hat sites that are in need of some fresh traffic.


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Friday, December 19, 2008

Online Money Make Knowledge: Two Tier Affiliate Program

 

 

Definition

Affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.

Information

In a two-tier affiliate program, or a multi-tier program (two or more levels), the first tier of commission is the same as in a regular affiliate program. The only difference is the additional tier(s), whereby marketers also earn a commission on sales generated by people they referred to the program. Sometimes compensation will be written in shorthand as tier1/tier2 (ex. 10%/5%).

It is important to read the fine print to determine if the second-tier compensation is calculated as a straight percentage (% of revenue generated by "B") or a percentage of a percentage (% of earnings generated by "B").

Affiliate programs can theoretically have an infinite number of tiers, but there are practical limitations. As tiers are added, program attract webmasters who are more interested in profiting from the work of others, as opposed to doing any actual work themselves.

Synonyms

two tier associate program

two level affiliate program

2-tier affiliate program

Related Terms

affiliate marketing

Sites

2-Tier.com
2-tier affiliate program directory

AssociatePrograms.com : Two-Tier Affiliate Programs
list of popular two-tier programs

This information is from:  http://www.marketingterms.com/dictionary/two_tier_affiliate_program/


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3 Ways Affiliate Paid for Online Money Make

 

 

 

Many individuals are going into online businesses and online marketing which is known as Internet Marketing (IM) to making money online to supplement main income or depending on IM as a primary source of affiliate paid.

There are many ways one can make money online and affiliate marketing is the most popular method. How much money and How you make money online with affiliate marketing depends on the type of affiliate marketing program you’ve signed up for, and the income you can make also depends on your internet marketing and SEO skills.

Here are three ways affiliate marketing and program paid:

1. Most affiliate marketing programs compensate their affiliates in different ways: Pay-per-click (PPC), pay-per-sale (PPS), or pay-per-lead (PPL).

In pay-per-click affiliate marketing, the affiliate is paid whenever he directs traffic to the merchant’s site.

PPS and PPL affiliate marketing programs work rather differently. In PPS, the affiliate only gets paid when his referral converts into an actual sale. In typical PPS affiliate programs, the affiliate would usually get a commission for each conversion. PPL affiliate programs work the same way, although affiliates are paid a fixed fee whenever his referral converts into a lead for the company.

2. Some affiliate marketing programs are two-tier programs, wherein the affiliate is also allowed to recommend other affiliates to the merchant. In such affiliate programs, the affiliate would not only be paid for the traffic or sales that he would direct to the merchant’s site but also for the traffic or sales directed by the affiliates who signed up with the program through his recommendation.

3. Yet another way of earning more profits with affiliate marketing is through residual affiliate programs. Residual affiliate programs are affiliate programs where the affiliate gets paid a number of times for as long as the merchant keeps the customer the affiliate has referred to his site. One form of residual program gets the affiliate paid a commission every time the referred customer purchases something on the merchant’s site. Another form of residual affiliate program gets the affiliate paid a percentage every month for as long as the company keeps the referred customer.


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4 Online Marketing Steps to Target Your Audience

 

It is said that online money make marketers should do researching before getting in to anything that makes you money online. Targeting your audience is very important. There are many people who have very good traffic to their product sites but the kind of sale they make is very bad.

When you start a product online money selling website, you need to ensure whether people coming to your website will actually buy the product or no.

Since I am in Hong Kong, I was planning to sell few products using affiliate program, ebay, seo, sem, etc. Here is the way to do the marketing targeting:

1. Check the online marketing about the product your online money earning on ebay.
To check the prices and sales on eBay sold items, clicked on advance search, checked the box that says show only completed listings and hit enter. Doing this brings down a list of recently ended auctions for my product. Doing so will list down the products with two colors i.e. green and red. Green means the auction has ended successfully where someone has actually bought the product. Red means the auction has ended without the product being sold.

2. Check the most sold products on ebay and compare to the products you plan to sell.
Now let us go to http://pulse.ebay.com where it lists the most sold products on eBay. The first listed there was iPod. Now let's see how many iPods are sold recently on eBay. Out of the first 25 listings on first page, I can see that 5 are in green which means. at least 5 iPods or iPod products are sold.

3. check the marketing on different regions. 
Now let's check how other countries are doing with eBay's most selling product.

4. check the competition for the products in various countries.

Next let's check how other countries are competitive with eBay's most selling product.

Using my above method you can research on your online money make products and accordingly target your audience.


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Thursday, December 18, 2008

Google SearchWiki Changes Online Money Make

 

Online Money Make marketers who use SEO for better SERPs would feel headache after Google has announced SearchWiki, which is a new set of functionality that users with Google accounts can use to customize their results on any given search. 

SearchWiki allows users to move specific results up or down in rankings so that they appear in the preferred order when the same search is done in the future. With just a single click you can move the results you like to the top or add a new site. You can also write notes attached to a particular site and remove results that you don't feel belong. These modifications will be shown to you every time you do the same search in the future.

SearchWiki also allows you to post comments on results, such as notes to yourself, but you can also see what other people have said about them as well. In addition, you can add and remove sites to your liking.

Please be noted that SearchWiki is available to signed-in Google users. We store your changes in your Google Account. If you are wondering if you are signed in, you can always check by noting if your username appears in the upper right-hand side of the page.

Please also be noted that the changes you make only affect your own searches. But SearchWiki also is a great way to share your insights with other searchers. You can see how the community has collectively edited the search results by clicking on the "See all notes for this SearchWiki" link.

Google makes it a point to mention that this will in know way impact rankings when other users do searches, so before anybody gets all worked up, don't worry about that. But, this certainly does play into the personalized search scenario that can affect how those with Google accounts see search results. It seems that if they have already set a number of results to their liking, they are less likely to see results that would otherwise appear toward the top.

Naturally, this feature has implications for both search engine optimization and user experience, hence to the online money make marketers.

Plenty of users have adopted the behavior of using Google as a launcher of sorts, so allowing those users to customize their search results for individual effectiveness entrenches Google even more firmly within those users' web workflow.

On the SEO side, before, optimizing content for display in search engine results has tended to be thought of in terms of anticipating the behavior of the algorithm first, and then trying to anticipate the behavior of the user. With this change, the user experience becomes more prominent, and the SEO must think harder about motivating the user not only to determine content relevant enough to click, but now the goal is to motivate the user to rank the content higher in a given result set. Ultimately, this bodes well for the user.


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Hong Kong Dropshipper List (keep updated)

 

 

Here is the list for Hong Kong drop shippers:

mobile phone dropshipper:

Red Hare Limited | Mobile Phone Dropshipper and Wholesaler
Lai Chi Kok, Hong KongRed Hare Limited | Mobile Phone Dropshipper and Wholesaler

  • Mobile Phone Dropshipper
  • Mobile Phone Wholesaler
  • Mobile Phone Exporter
  • Mobile Phone Distributor
  • eCommerce Consulting
  • Dropship Consulting

Creative products

  • http://www.artsnow.com/

    Thumbnail image of artsnow.com

  • An online marketplace that allow sellers and buyers to create, buy and sell a wide variety of unique designs of products.
  • Design your own shirts, caps, mugs and more.
  • Easy to make money online.
  • Browse & buy products created by store sellers.

     

    Please add your findings below.


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    Wednesday, December 17, 2008

    5 Simple Ways to Drive Traffic to New Online Money Make Sites

     

    Many online money make newcomers to the web make the mistake of thinking that just by buying a domain main and putting up your site visitors are going to happen by - something like when you buy property and build a storefront in a busy part of town.

    It just doesn’t work that way.  The web is harsh.  You can have the best looking site in the world with great resources and content and go entirely ignored or unnoticed.  It happens. 

    Here are 5 simple things you can start doing right now to help drive traffic to your online money make site.

       1. Get some quick links from trusted directories
          Link building is a long-term process with long-term goals, but for brand new sites with no history you’ve got to start somewhere.  There are a number of directories out there that offer free and paid listings (subject to editorial review, of course).  Here are the ones I recommend:
              * Yahoo!
              * Business.com
              * JoeAnt.com
              * DMOZ.org
              * BOTW.org
       2. Start blogging
          OK, blogging is a great way to build relevant content at your site on a consistent basis.  It also gives your visitors/customers a way to engage with you.  But please don’t make the mistake of being too “corporate” on your blog - do yourself a favor and check your Public Relations cap at the door.  Don’t be afraid to discuss your mistakes, missteps you’ve made, and what you’ve learned from them as well as your triumphs.  In short, be a human, not a brand.

       3. Guest Post At Relevant Blogs
          This certainly requires some up-front investment, mainly in terms of building relationships with bloggers in your topic (a little brown-nosing never hurt), but it can help get the flywheel turning for your site like nothing else can.  Take the time to make your guest post remarkable and smart - your host blogger will appreciate it, and it’ll improve the likelihood of attention coming back to your site (which you’ll link to in your guest post, of course).  Links from blogs are some of the most powerful editorial links you can get - don’t underestimate them for a second.

       4. Consider Paid Search
          For new websites, often times paid search campaigns are a great way to get your site in front of your target market today.  Be sure to keep your budget modest, though, until you’re confident in your ROI.  Be sure to do your keyword research to find lower-cost “long tail” keywords - going after the big traffic keywords might be tempting, but it gets expensive the ROI is often not the best.

       5. Use Article Marketing To Build Links
          Article marketing is, essentially, trading words for links. It can help with link building, but the quality of the links it garners is usually less than stellar.

          Here’s how it works:
              * Write an informative article on your site topic (or something related)
              * Include an “about the author” section as well as links in the article that point to your pages using relevant anchor text
              * Submit the article through one of the many article syndication services (such as EZineArticles.com or GoArticles.com)
              * The deal is, anybody can come along and publish your article on their website - provided they use the article in its original format including the “about the author” section.  So when the article is published, any links you include back to your site are published as well.


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    Tuesday, December 16, 2008

    Top 5 Open Source Email Marketing Tools for Online Money Make

    Although there are some really great email marketing tools out there, like Aweber and Interspire Email Marketer (formerly SendStudio), a few Open Source alternatives can also make you start with cheaper price. Remember that free is not always bad as these open source email marketing tools are often developed with collaboration from many brilliant programmers, ensuring you stable and reliable software:

    1. OpenEMM - http://www.openemm.org/
    According its website: OpenEMM is a feature-rich, industrial-strength enterprise software for professional e-mail newsletters and e-mail marketing. Moreover, OpenEMM lets you send event and time triggered transaction e-mails. OpenEMM is the first open source application for e-mail marketing.  However, the installation needs a little technical background. But the rewards are totally free, totally powerful.

    2. DadaMail - http://mojo.skazat.com/
          Dada Mail has been around for awhile. Its written in Perl and can be set to use a flat file or a database like MySQL or PostgreSQL. The installation can be a bit daunting, but worth the effort. Once installed you can use it to generate your subscription form and cut and paste that into your website easily. Read our Dada Mail review here.


    3. PhpList - http://www.tincan.co.uk/phplist
          The description on their website reads: "PHPlist is a double opt-in newsletter manager. It is written in PHP and uses an SQL database for storing the information. PHPlist is software that runs on a server." The install is also quite simple but I found the interface less friendly than Dada Mail's. However it has some nice prebuilt features like Open and Click Tracking, plus a nice ability to pickup from the last email in case the sending fails midway.


    4. Infinite Responder - http://infinite.ibasics.biz/
          Unlike the 2 above, this is an Sequential Autoresponder developed with PHP that allows you to time your messages. It has an opt-in feature plus allows for Unlimited Autoresponders. A nice piece of software with an active forum to ask for help when you need it.

    5. Mailman, the GNU Mailing List Manager - http://www.gnu.org/software/mailman/index.html
    Mailman is free software for managing electronic mail discussion and e-newsletter lists. Mailman is integrated with the web, making it easy for users to manage their accounts and for list owners to administer their lists. Mailman supports built-in archiving, automatic bounce processing, content filtering, digest delivery, spam filters, and more. See the features page for details.

    Be noted that Majordomo is not listed because it's far too complicated for this email marketing purpose.

    Besides for the purpose of Open Source, Another reason of using tools like these is that the information is in MySQL and that's easy to integrate into other membership registration forms. You can even program your order form to automatically capture buyer's email addresses into the same database but use the tools above to contact them.


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    Sunday, December 14, 2008

    How Google Detects Click Fraud to Protect Online Money Makers

     

     

    There are 2 main incentives for click fraud: attacking advertisers and inflating affiliates.

    Google manages Click Fraud, which include: Manual clicking, Click farms, Pay-to-click sites, Click bots and Botnets.

    Firstly, Google raises auditing issues with PPC to figure out what went wrong and ways google adwords networks protect you by doing:

    Invalid/discounted clicks
    Real time behavior analysis
    Proactive filtering
    Over-time analysis
    Mathematical models
    Honeynet projects- open proxy

    Google adwords network don't see what happened after the click left their network, which is why it is important for you to audit your campaign.

    Secondly, Google uses a three-part system for invalid click detection:

    1. Filters- automated algorithms filter out invalid clicks in real time, analyzes all clicks, and account for the vast majority of invalid click detection.

    2. Offline analysis- automated algorithms and manual analysis

    3. Investigations- rare

    When google marks clicks as invalid, they're not charging the advertisers for those clicks.

    Nearly all invalid clicks are detected proactively. Reactively detected invalid clicks are a negligible proportion (less than 0.02%). "The impact of invalid clicks at Google is minimal."

    Besides auditing and using a three-part system, google has several other features help and protect advertisers:
    SmartPricing
    AdWords Auto-Tagging
    Site Targeting
    Site exclusion
    Invalid clicks reports
    Placement reports
    IP exclusion
    AdSense click area change

    As an online money maker, the thing You can do to make adwords networks better is by using the parameters they have to tighten your campaign and actively control your results. Not everything that goes wrong is fraud.

    When you have an issue, file a claim - it's the only way you will receive help.


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    Saturday, December 13, 2008

    Blogs: One of the Most Cost-efficient Online Marketing Methods

     

     

    Blogs are one of the most cost-efficient online marketing methods, especially if you have a tight marketing budget.

    blogs can:

    Showcase your personality

    Create a feedback cycle

    Build a loyal community

    Create an emotional investment

    Increase your credibility

    Thus the Easy blog marketing skills for better online marketing blogs are:

    Leave it open-ended and integrate media into your blog.
    Engage with your readers-comment back. Engage in customer conversations and respond to negative comments.

    People don't trust ads but there is trust online with friends and strangers who have credibility.

    Blogging is less expensive per impression and has measurement capability, The value of your blog is the conversation that takes place in your comments. Do you agree?


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    Friday, December 12, 2008

    Adwords: Paid Links should be banned by Google

     

     

    Buying links for SEO purposes is frowned upon by Google. However, some SEO experts complain that buying links should be allowed, noting that paid links are still relevant, since they bring a user to the page they promise.

    The difference is that Google sees a bought link as an “unnatural” link, since payment has entered the picture. But that argument gets muddied when it comes to bartered links, or other kinds of non-monetary rewards given in exchange for links.

    Yes, it’s an “unnatural transaction” when someone pays to have a link to their site on another. It also makes sense that Google would frown upon this, especially since a big part of how the search giant ranks sites in its search is based upon the quality of links going to a site.

    Allowing people to buy these high quality links from high profile sites (news organizations and blogs etc.) would make the link-factor in ranking worthless. But isn’t there a double standard here? And is it as cut and dry and saying no to buying links?

    Honestly if you want to look at a double standard, look at Adwords, it involved people paying money to Google to have their links appear “unnaturally” on the Google results pages. The more money paid for the link, the higher it would be posted in the results. Granted Google has specific areas for these paid links, but let’s not lose sight of the fact that these links are indeed paid for. Now what makes it kosher for Google to do the very thing that it forbids Webmasters to do on their sites?

    The double standard is based on Google's monopoly. They own the market for links (search) and are the leading seller of links (adwords). They set the rules, and declare anyone who cuts into their take a black hat. Sounds like classic anti-trust to me. A DOJ in a democratic administration will take care of this.

    In the end, buying space on sites for your link is still frowned upon and despite the consequences people will still continue to partake in this forbidden fruit and face the consequences. To be safe, since Google makes the rules. If we want to have a stable business for the long term, we have to follow them. The bottom line here is to  avoid being banned from Google one must play by the rules.

    What are you thoughts on this? Post them below.


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    Thursday, December 11, 2008

    Choose Shopping Cart Software for Online Money Make

     

     

    For all online money marketers, while the first step is always deciding on what service or product you are going to market, the very next step is to figure out what software to use to set up your site.

    Shopping cart software is a program that is used in ecommerce to assist people in making purchases online. It collects and stores shopping information in a website session, including items, quantities, taxes and shipping. It also collects payment billing information from the customer to ensure a safe and efficient transaction. Shopping cart software typically interfaces with third party secure payment gateway software that resides on a different server for secure payment transactions.

    There are many different programs to choose from like Zen Cart, Miva Merchant, OS Commerce and BV Commerce. It is important to take the time to do a little background research about each company so that you know which one is best for you.

    Most of these shopping cart solutions provide you with everything you need to make your site completely SEO friendly. Miva Merchant guarantees to its customers that it is SEO friendly right out of the box, but the truth is, so are Zen Cart and the other programs too. These will help you with pricing, shipping, payments and just general organization. Having some type of shopping cart software is imperative to having a successful site and keeping everything in order. It also helps you to secure the payments that are transacted through your site which gives your customers a good piece of mind.

    Many shopping cart software solutions provide the user with multiple language support, multiple customer modes, unlimited category depth, multiple sales and discounts, multiple display modes, unlimited extra pages, multiple ad banner controller, various shipping options, a choice of payment options, a newsletter manager, discount coupons, gift certificates, quantity discounts, and external modules. If you are building a site then all of these sounds very attractive to you which are why shopping cart software are an essential step in the process.

    Regardless of which program you choose, you will find that it will make your site much easier to manage and simpler for the user to navigate. It also may be a good idea to consult some online sites for information on the steps to building a successful website so you can turn your dreams into a reality.


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    A List of US drop ship wholesalers for Online Money Make

     

    Drop ship wholesalers have been widely used by online money makers. If you plan to start using a drop ship company for your online money making business. You got to make sure that the drop ship company is reliable.

    A drop ship wholesaler is a wholesale company allowing you to sell a range of products of the company without even touching the products. You don’t need to pay money to purchase goods in bulk from the drop ship wholesalers. You just place an ad or display products pictures on your online store. When a customer pays you to order a product, you’ll then pay the drop ship wholesale company at wholesale price for the product and the drop ship company will package and ship the product on your name to your customer.

    Here is a  compiled list of us based drop ship companies that you can use to start making money online. They are real company. But before you start dealing with any of them, you should do some research on the company to find out the company background, their reputation, history record and comments from people who have used the company.

    http://www.dbldistributing.com (electronics and electronics accessories)

    http://www.cwrelectronics.com (electronics wholesale dropshipper)

    http://www.dragondistributing.com (Car Audio Products, Home Theater Products)

    http://www.doba.com (have good reputation, Supplying a list of retailed products)

    http://bodysoulelements.com (natural bath and body products)

    http://www.moteng.com/Home (knives, flashlights, security equipment, and outdoor products.)

    http://www.raxusa.com (skateboard products)

    http://www.smcorp.com (gifts, collectible toys, novelty items)

    Please add comments for more drop shippers you know.


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    Online Money Make by Google AdSense Alternatives

     

     

    Google AdSense is by far the best pay-per-click program. Highly reputed, well paying and easy to manage. They are also easy to signup, however, they are also the strictest when it comes to malpractice.

    If any Google AdSense publisher is found to be involved any sort of activity that can generate invalid traffic/ clicks, the publisher is disabled and there is no second chance.

    Another situation where a publisher would look beyond Google AdSense is when they are looking to fill the alternate ad url option of Google AdSense.

    If any Google AdSense publisher is found to be involved any sort of activity that can generate invalid traffic/ clicks, the publisher is disabled and there is no second chance.

    If you have any of the two reasons to look for a Google AdSense alternative, go ahead and try the below alternatives. All these are free to join.

    Contextual alternatives:    

       1. Yahoo Publisher! (In beta, only for US publishers)
       2. Chitika eMiniMalls

    Non-contextual alternatives:

       1. Chitika eMiniMalls
       2. AdBrite
       3. AlternateURL

    Note that Chitika eMiniMalls is shown under both contextual as well as non-contextual alternatives. Like an amphibian... it is by default non-contextual, but it can be made contextual too.

    There are several other services like Clicksor, Allfeeds, BidClix, etc. But the above listed services are recommended by us as they have optimum performance and good returns. Please note that some of the links are partner links.

    In summary, before you lose out on Google AdSense, you may want to check out the products above that will help you to maximize your AdSense utilization.


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    Wednesday, December 10, 2008

    Online Money Making Methods for Small Business Owners

     

     

    Small business owners should have always been conscious of the importance of marketing and advertising. What they don't realize was how different marketing and advertising strategy can be in the online money making world. By following some steps, they can gain the search engine visibility that their business deserves:
    1. Build a decent website.

    In order to convey trust and authority in the industry, the website must have a clean design with meaningful content. A simple html site will do the trick. Use a normalized address format, and be sure to include it in plain text. The format should be the same as a typical mailing address. Include your address on every page of your website, preferably in a position that is prominent on each page. Be sure to use unique content, as opposed to marketing materials provided to you by your suppliers. The search engines do not like duplicate content. Try to create a website that will provide a valuable, informative experience for your users. Have a clear and concise contact page with directions to your office. You can even embed Google Maps in your page.

    2. Optimize your content.

    With billions of websites on the Internet today, you have to find a way to make your website stand apart from the others. This is especially important for small business owners with a focus on a particular geographic location. There are literally thousands of websites about mortgage insurance, but very few that focus on mortgage insurance in your-city-name. Be sure to include your location in your page titles, along with your other business-related keywords. For example, your homepage should be titled “City Name Mortgage Insurance” as opposed to “Company Name Insurance”. Be sure to give each page of your site a unique title and meta description.

    3. Try Pay-Per-Click Advertising.

    Organic search engine optimization requires real dedication. In order to achieve meaningful results, you have to invest time and effort into your website. If you are looking for immediate and quantifiable results, Pay Per Click advertising may be right for you. Google Adwords, Yahoo Sponsored Search, and MSN Adcenter are excellent places to advertise your products and services online. In order to avoid spending more than you have to, be sure to target your ad campaigns to your specific geographic area. Start with a small list of keywords, and set a small daily budget until you get the hang of PPC. Google also offers a Click-to-Call advertising solution that will connect users with your business via the telephone.

    4. Get local links.

    This is the cornerstone of search engine rankings. It`s all about the links! To start, go out and purchase some quality directory links. Yahoo Directory, Best of the Web, and Business.com are good starting points. Then go out and ask all of your suppliers and partners to link to your site. Try to have them link to you with the terms you would like to rank for. The clickable part of a link is called anchor text, and anchor text is one way that the search engines associate a website with a particular search term. If you are a plumbing contractor in Dearborn, Michigan, ask your partners link to you with those words as opposed to your business name. Register your site with Google Local. This will ensure that a Google Maps listing shows up when somebody searches for your business. You can also create coupons with Google Local, so why not offer your customers a discount for discovering your business online? Don`t forget about traditional Yellow Pages directory advertising!


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    Tuesday, December 9, 2008

    Some Typical Types of Online Advertising

     

     

    According to Display Types:

    1. SEM search engine marketing

    2. SEO search engine optimization

    3. Email marketing

    4. News letters

    5. Video

    6. Viral marketing (Word of Mouth)

    7. Classified

    8. Affiliate Marketing

    9. Desktop or Software

    10. Product Placement

    11. Popups or Pop unders

    12. Lead Generation

    13. Social Media

    14. Online Game scenario ads

     

    According to Technologies:

    1. Behavior targeting

    2. Contextual targeting

    3. IP or Geo targeting

    4. Rich media

    5. Rich Internet application (AJAX)

    6. Keyword targeting / adwords

    7. Video scanning

    8. Social media targeting


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    The Most Profitable Way to Do Online Money Making Business

     

     

    The biggest principle in marketing to make money online or offline is: Building Relationships.

    In the business world, what happened here is a form of "Interruption Marketing," a term coined by an Internet marketing pioneer Seth Godin, in his book, "Permission Marketing." Godin estimates that the average American is exposed to over 3,000 advertising messages every day, so many darned ads that we just ignore most of them.

    And what do advertisers do when we ignore their ads? They do ANYTHING they can to get our attention. From turning up the volume when their commercial comes on, to making fun of cavemen and getting geckos to talk about car insurance. And what do we do when they do that? We usually do ANYTHING we can to avoid 'em.

    The problem with Internet marketers is that they usually bypass the entire process of building trust with their prospects and instead pounce on them, going straight for selling their products to customers. Most of those Internet ads take you to a web site where you get to see all the benefits of instantly "marrying" the products.

    This just proves why 'Interruption Marketing' doesn't work. It fails because the focus is entirely on the marketer's agenda and shows no interest in the prospects or what the CUSTOMERS want and need.

    What's a better approach? Well, Let's pretend for a moment that you don't really care whether or not your prospect joins your business...If they feel like you're there to help them instead of sell them, they'll usually respond favorably. Relax, and let things flow naturally.

    Online money makers need to in a relationship-building process based on mutual respect for customers' needs, wants, and desires. They'll learn about online customers' tastes, interests, dreams, and plans for the future. A few months later customers might know enough to decide if they're ready for the big commitment of spending money on your site. By the way, that's the most profitable way to do online money making business! Having customers for life.


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    Monday, December 8, 2008

    Online Money Make Ways by Improving Website Popularity

     

    Alexa is a methodology to "aggregate data from multiple sources to give you a better indication of website popularity among the entire population of Internet users".

    Alexa remains an important measure of a website's status and is used as a quick way to assess the popularity of a website by advertisers looking for the maximum exposure for the their online money. Websites with a higher Alexa ranking also tend to be trusted more than those with a low ranking, so it is in the interest of website owners to get their sites ranked as highly as possible with Alexa so as to earn more online money.

    Here are some quick and easy tips to help you do that without spending a single dollar!

    1. Install the Alexa toolbar and set your website as your homepage.

    2. Copy and paste an Alexa rank widget onto your website. You can get the widget code at http://www.alexa.com/site/site_stats/signup. As well as informing your visitors about your Alexa rank, it will also keep Alexa updated about the number of unique visitors surfing your site.

    3. Create a customized version of the Alexa tool bar, Then place a link on your site to the download page and invite your visitors to download it. You will also earn Amazon commissions every time a user shops on Amazon via the toolbar link.

    4. Submit your site to web directories. Although a lot of directories charge a registration fee, you can still find many that are willing to list your site free of charge or in exchange for a reciprocal link. A lot of the webmasters who browse web directories have the Alexa bar installed, so if they click your link it will help your Alexa traffic rank.

    5. Get into the habit of using Stumbleupon and other bookmarking sites to spread the word whenever you post a new article on your website or blog. Set up a group of fellow website owners so that you can have run reciprocal stumbling campaigns for better results.

    6. Become an active participant on Internet marketing and SEO forums. Again, a lot of those forum participants are already webmasters and a high percentage will use the Alexa toolbar when they surf. Place a link to your site in your signature and your rank will improve when any of those people click through.

    7. Become an Alexa expert and post articles that discuss Alexa ranking and SEO tips. This will attract people to your site who may be interested in downloading your toolbar, or people who have already done so. Either way, it will be good for your Alexa ranking. You could even build a whole category of articles on your website devoted to this theme.

    If you apply these quick and easy methods you will definitely see an improvement in your Alexa rank and you should also start to attract more traffic to your site hence earn more online money!


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    Sunday, December 7, 2008

    Online Money Maker Must Read: SEO is Changing

     

    Original Title: What Google’s Matt Cutts Sees In 2009

    By Mike Sachoff - Thu, 12/04/2008 - 5:53pm.

    SEO is Changing

    WebProNews' Mike McDonald caught up with Matt Cutts of Google at the Hofbrau Haus in Las Vegas during PubCon to get his views on a number of topics.

    Is Ranking Dead?

    Cutts said, "I'm not sure I would say ranking is dead but it's not as important as it used to be. The fact is the smart SEOs are not just necessarily looking at the rankings. They are looking at conversion, they are looking at their server log. It's great if you're ranking for a phrase but unless that leads to sales that doesn't help you very much."

    "The challenge is not to pay so much attention to ranking, pay attention to traffic, pay attention to conversions and keep building good content and don't worry about 'can I show people that I rank number one for my trophy phrase.'"

    Universal Search In 2009

    "Universal is really useful and I think it will continue to expand and what that means in 2009 you can't just think of yourself as an SEO," said Cutts.

    "SEOs are starting to embrace the fact that they are marketers. It's a broader spectrum. You have to think about how you build buzz, how do you get loyal customers, how do you optimize your ROI. All those different things and that can include how do I make good videos, do I have a book, things like that."

    Cutts says that people will continue to pay attention to video and images in 2009 but noted a down side. "Of course anywhere there is money there will be spam." Google has been focusing on its different properties to manage the spam issue.

    Metadata

    Google has gotten better on Flash and submitting a video to video sitemaps is really helpful in getting onto Google Video Search. "We want to be able to present video from all kinds of places," said Cutts.

    Video File Format

    "Whatever file format you want to use is totally fine."

    Mobile

    Cutts says that just because search engines are getting better at Flash does not mean mobile is. On mobile devices you can't just think about search engines. You have to think about the user experience.

    Competing with Black Hat SEO

    "Black Hat SEO is getting a little more malicious. In a world where Black Hat is moving towards really illegal things as an SEO you have to decide your risk tolerance and do I really want to try to compete with people who are doing illegal stuff or do I want to make a long term site that's gonna stand the test of time."

    Subdomains

    There is no real advantage to using Subdomains. If you have a lot of Subdomains that can be a lot of work. You don't want to overdo it. Really it's what ever is easiest for you.

    Source from: http://www.webpronews.com/topnews/2008/11/18/what-googles-matt-cutts-sees-in-2009


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    Saturday, December 6, 2008

    Online Money Make by Pay Per Lead and adwords PPC

     

     

    It is good for the companies to have right strategies for online advertising procedure and Pay Per Lead Advertising should be the best choice for them.

    Leads are referred as little information like email address or demographic information provided by a customer to a website. We often find affiliate websites promoting the products or selling the products or booking orders. However, these affiliate websites get paid by their clients only when they make or book a sale by their own websites.

    This process of paying money to the affiliates is known as PPL. It is regarded as the best form of payment procedure as the clients pay commission to affiliates on the basis of pay per sale.  PPL is also known as CPL(Cost Per Lead).

    A lot of lead generation companies are using adwords pay per click search to gather their leads. With the adwords PPC algorithms placing more and more importance on Quality Scores, they need to pay close attention to your ads. Doubling and tripling your quality traffic can do the same for your number of leads. And, it can lower your adwords CPC (costs per click) in the process.

    But don’t stop there, look at your landing pages (the pages where you send your pay per click traffic). Are the contact forms too busy or too buried? Is your phone number buried? There are ton of things you can do to convert leads at a higher rate.

    Fine tuning your landing pages will lower your adwords ppc first, and finally lower your cost per lead. We’ve seen small changes double conversions and drop your costs per lead in half.


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    Online Money Top Earning by Open Source Projects

     

     

    Firstly, after analytics and mesurement, you need to understand that there are three core reasons to open-source software:

    * to solicit improvements (see Linux)
    * to facilitate adoption (through implementation transparency, see OpenVPN and TrueCrypt)
    * for personal reasons (to brag or to support political agenda, see libevent or IO language)

    These can be mixed and matched, but it typically helps to understand WHY you are open-sourcing. That's a first step.

    Second step, if you want to make some online money, the main thing is determining your business model. You can make money off the open-source either via the support or via dual-licensing.

    A. Support model does not really scale, because in order to earn twice the online money, you have put a double effort. It is also more of a sales task, which you may or may not have an inclination or an ability to so.

    You've got several choices:

    1) Sell Training
    Write books, online training, seminars, whatever, and sell that as an adjunct to your open source project. Of course, those can be open source as well.

    2) Sell Customizations
    Offer to develop online custom features or just consult on deployment. Some of those may be rolled in to a future version of the existing package if that makes sense.

    3) Sell Support
    Get people to buy support for the package and offer telephone/email support for issues. If the application is critical to a business, they may pay to have support on hand.

    4) Sell access to the code under non-GPL license
    Some applications are release GPL, but offer the option of paying to get a closed source commercial license.

    5) Split the package in to open and commercial packages.
    Bundle the basic system as open source and then have add-ons that are commercial. This is sort of getting them hooked on the free version and then hoping they grow in to needing the features of the add-ons.

    B. Dual-licensing is a way to go for online money making, but it implies that the code is non-trivial, solid and mature. Otherwise it does not make any sense for a 3rf party to become dependent on something that's not quite ready with an uncertain future. This automatically implies that you should not be open-sourcing the code that needs work.

    Keep in mind that there are online money making ways for open source projects because it's often possible to find someone willing to purchase the open source projects as is from you.


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    Friday, December 5, 2008

    Anayltics and Mesurement of Affiliate Marketing Tips

     

     

    1. When you join a affiliate marketing program do your research and be on the lookout for scam artists. These companies can track every sale you made, if the company you are joining can’t do this then you will have to track the sales yourself, which is very hard and will lead to lost commissions for you.

    2. If you are planning to build a long range affiliate marketing program then you need to look at the long term horizons of your business. It is very important to build a network of other affiliate marketing experts. By building a network you can easily stay on top of what other successful team leaders in your network are doing. By staying in the loop you can save time and money but focusing your efforts on what works and not wasting them on useless endeavors.

    3. When someone visits your website for your affiliate marketing program your goal should be to turn a reluctant buyer into a paying customer. The best way to do that is to educate every visitor to your site. This is a great way to capture leads. Your website should point out why they need your program and then point out how easy it is to get started if you know what you are doing. For those that don’t know what they are doing all they have to do is sign up to your free report to learn how. Providing free information to help your visitors learn will increase your conversion process. Once you have them on your email list you can educate them until they are ready to buy or join your affiliate marketing program.

    4. One of the most successful ways to build your affiliate marketing business is to capture names and contact information, also known as leads. If you just promote your website without capturing their information then once they leave your site they are gone forever, or worse you have to spend time and money to get them back to your site. With an name and email you can then market to those leads several more times after they leave your site which is why they say the money is in the list.


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    Thursday, December 4, 2008

    An Anayltics and Mesurement of Free Make Online Money

     

     

    Online money make, i.e. Internet Marketing, is a free way to start your business. Everything is done online and there is so much help on the internet to help you start your business without paying a dime.

    Online make money has made a lot of people millionaire. But if you do not start now, you will likely forget about this great business. You need to start immediately to understand and learn about it. It is easy to make money and once you discover how easy it is and how little effort it takes everyday, you will want to work on the business to quickly make it profitable.

    1. affiliate programs: Without invest anything (or a little bit), affiliate programs are mesured the best online money making and profit sharing programs. They are ideal for both webmasters and anyone looking for great ways to make money online, and can be very profitable and make you very substantial amounts of money.

    unfortunately, there is no free lunch in the world. Affiliate marketing is the epitome of performance marketing because publishers do not get paid until a lead is generated or a transaction occurs. It’s cost-per-action-based, and there’s no up-front commitment on the advertiser’s part, so it’s a phenomenal ROI-generator for them.

    2. dropshipping: Basically you find a manufacturer or wholesaler who offers drop-shipping service, and list their products on eBay at a substantial markup. When someone buys the product, you get their money, send the the wholesale price to the distributor, and they ship it. Most drop-shippers even take care of RA’s and broken products, so you don’t have to.


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    The Mini Site Strategy For Online Money Making

     

     

     

    A niche mini site is actually an improvised spot where information about a specific niche market is organized and presented in order for browsers to easily track down the items, topics, services, and other pertinent information they are searching for in the web. The clicks made within the  site are the one that generates online money. With various applications concocted together, the site becomes an online income-generating mechanism. An average mini site may earn $60 a week.

    It may appear little, right?  How about if you'll make it four? That would mean an extra yearly income of $12,000. That definitely spells the difference. This strategy, or the satellite websites or “mini-site” concept, therefore, is gaining ground as effective sales channels.

    But it faces three major problems in order to drive a critical number of search engine referrals. Specifically, satellite websites or mini sites lack content, keywords and linkage. Coincidentally, these are three of the most wanted items on search engines’ checklists. But for those who know the ropes, building a universe of satellite websites can result in powerful brand vehicles and marketing tools.

    The said strategy is very straight-forward. Here are the basic three steps which let you build a workable niche mini site to solve those three problems.  

    First, in order to generate content, you must find a niche which has an excellent profit potential and is not yet oversaturated with competitors. Explore on various markets, and find out which ones are viable to initially work on. Content is the key. No matter how cutting edge and well rounded your mini-site is, if you don’t offer original, up-to-date content, visitors will vanish. Your traffic will stay low and your rankings will follow suit. But even by simply broadcasting a small part of your staff’s combined knowledge you will provide useful information and gain opportunities to disseminate selected keywords within your content, reinforcing your chances of top ranking. Copywriting services, information swapping, content aggregation and email marketing will complement your content offering and provide you with a great platform for your industry, market, services or products.

    Second, determine a list of related keywords that people usually search for then, write rich-content pages that are optimized for each of your identified keywords. Mini-sites, much more specific in scope, should be entirely built around a few efficient and related keywords, articulating a consistent theme throughout its few pages. Industry-oriented or informational sites are ideal candidates, as they can branch out to products or services presented on your main website. The main difference with larger sites is that mini-sites address a much more targeted niche. But they require going through the same optimization process as bigger sites, only on a much smaller scale, at least initially.        

    Lastly, Make the outline of your site interactive so that browsers will be able to have hassle-free navigation between pages by Link popularity. As you may know by now, a decisive factor in search engine positioning is the number of links pointing to you. For out-of-the-box satellite sites, this can be accomplished by first referencing the site in directories using fee-based submissions. However, the ideal situation is to have search engines find you, not the other way around. A link from a well-established site, even in an unrelated business, will do the trick for initial indexation.. Once finished, browsers could just refer to your niche mini site for updates on the things that they search in the web. This is very convenient for them because, if the mini site is done properly, they've got everything in just one site.

    So there they are - the initial three steps in creating viable niche mini sites for online money making.


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    Wednesday, December 3, 2008

    Solutions Behind Shoppers Abandon Their Shopping Carts

     

     

    Interestingly, 65 – 75% of shoppers abandon their shopping carts before completing check out, so it is essential to keep initial information requests to a minimum.

    To improve the sales conversion rate, and thus enhance revenues and customer retention, online money makers needs to start with the basics:

    • Simplicity or ease of use
    • Attitude and accessibility
    • Responsiveness or the quality, speed and helpfulness of your email replies
    • Transparency of your policies including privacy and return policies
    • Selection and presentation of products

    You can always go back for more after registration or a sale!    One way to do this is to have as many questions or fields as reasonable in a single column, on a single page above the fold.  

    Visually, please won’t overwhelm your visitor and also minimises the risk of losing them every time you force a click to move forward. 

    Keep the distance between customers and cash register short. In the traditional brick-and-mortar world, service businesses know that the longer you make a customer wait, the more likely it is that the customer will get frustrated and go elsewhere. Not so in the Internet.

    Using a status indicator can also be useful to lead visitors through the checkout process as it enables them to see how many steps are involved and how long the process will take. 

    The more barriers a visitor faces throughout the checkout or registration process, the more likely they are to abandon. 


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    Three Key Factors in Improving Conversion Rate

     

     

    The challenge for online marketers is to improve their conversion rate as the web becomes more cluttered. By maximizing the power of your data, and improving conversion, it can be used to develop profitable customer relationships, acquire new customers and improve ROI.

    The three key factors in improving conversion are
    web analytics (in conjunction with usability research and testing).
    Adding insight into how different types of customers behave, react, respond, and buy will give organizations the opportunity to do further business, expand relationships as well as drive revenue. Marketers should capitalize on their historical transactional data, which can be turned into essential business information, and used as the basis for a data-driven communication strategy.

    segmentation (to provide insight into customer behavior and where to invest marketing budget)
    Improving online marketing is a continuous process and one, which mirrors the classic direct marketing virtuous cycle.   As in offline, identifying opportunity; setting appropriate goals; analyzing results; testing; measuring results and repeating also applies in the online arena.  Testing has to be one of the best investments you can make, as without it, no learning is possible.   So, always test the big things that are easy to change, including different landing pages and test one thing at a time to ensure you compare like with like.  And, again reflecting the offline experience, with email you must first look to test your audience, then your offer, followed by copy and creative in that order of importance.


    email marketing (conversion is eight times higher for repeat visitors and email’s the best way to get people back to a site).
    Conversion is known to be eight times higher for repeat visitors and email is proving itself the best way to get people to return to a site - QVC, for example, send  “Today’s Special Value” email daily to encourage regular repeat visitors.  Triggered email is also a useful tool to improve conversion. Utilizing web analytics to track user behavior and monitor exactly when potential customers abandon the sales process, the use of a pertinent, timely email can be just what is needed to bring them back on site.


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    Steps to Increase Online Sales by Improving Conversion Rate

     

    Increasing conversion rate is an extremely powerful way of increasing your online earnings and sales. If you have a 1% conversion rate (100 visitors where 1 person actually places an order), all you have to do is get one more person to buy and you can double your sales with the same traffic. Then once you get your conversion rate high enough, you can try to draw more traffic.

    If you know the CONVERTING KEYWORDS for your business, if you optimize for those words thru SEO, and/or buy them through SEARCH MARKETING, you can sometimes get a higher grade for customers.

    1.) Harvest your CONVERTING KEYWORDS. Converting keywords are the words that folks type into the search engines that actually turn into sales. Not just traffic, but words & phrases that end up with someone buying something from your online store.

    2.) Use these CONVERTING KEYWORDS in your Search Engine Optimization efforts. Note which products these words sell, and then optimize these PRODUCT or SECTIONS pages for these words.

    a. Optimize factors both "on the page" and "off the page."
    b. Add the converting keyword phrases both to the NAME (or PAGE-TITLE), the CAPTION, and in your HEAD-TAGS field with META-KEYWORDS and META-DESCRIPTION tags.
    c. Optimize factors both "off the page" factors by using the converting keyword phrases in your anchor text (the underlined words in the links pointing to this page). Make sure other pages use these words in links to your page.

    3.) Use these CONVERTING KEYWORDS in PPC for Google Adwords (Google, AOL) and Overture (Yahoo!, MSN). You have to pay because it is reported that 40% of Search Engine traffic from the major portals (Yahoo!, MSN, AOL, & Google) comes from pay per click advertising from Adwords or Overture.

    4.) Think in Buckets of these keywords. Create BUCKETS of keywords around products or groups of products. For instance, Make the ADS have the CONVERTING KEYWORDS in the title of the ads so when someone does a search for "ipod mini charger" your ad says "ipod mini charger - free shipping,".

    5.) Prequalify your prospects with better headlines and ads. Do you have expensive terms with high click though rates that seem to have a low conversion rate? I've seen the ROI increase by simply adding the word BUY to the headline. "Buy {converting keywords here:ipod mini charger}" Fewer clicks from tire kickers means the same ad budget goes further.

    6.) Track everything, test everything.  If you are not tracking your online advertising, you have no idea how much money you're wasting. Track ONLINE ECOMMERCE STATS like online sales, total shipped sales, "customers" (sessions), completed carts (click trails > carts > orders), conversion rate, or revenue per visitor. For advertising track your PPC spend, # clicks, average click-through-rate, average cost per click, # Conversions, cost per order, and so forth. Then watching for changes over a 90 day period or more to see long term trends.


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    Tuesday, December 2, 2008

    Drop Shipping vs. Affiliate Programs for Onine Money Making

     

    It is well known from the concept that the main difference between drop shipping and affiliate programs for online marketers is that one earns on mark up and another on commission, but what are some factors that makes you go with one or the other?

    From the marketing point of view, the main difference is customer service,i.e how you want to deal with the customers:

    For Drop Shipping Online Money Making:

    If there's a problem with the product, you are the one the customers are going to call. That's a drawback, that could seriously take up a lot of your time.

    But, here's a great advantage to Drop Shipping. You get the customer base. You get a list (if you are smart enough to assemble it) of prospects and customers. This is a list of people with a common interest and you could easily contact them later (again, if you have the skills) with related products OR even affiliate products.

    For Affiliate Programs Online Money Making:

    You don't have to worry about any problems related to customers. You keep the commission, and all you have to worry about is how to spend it. Since, not dealing with customers frees up a lot of time, you could later find another market for other affiliate products/services.

    SO, the answer to how to choose which online money making method is:

    How do you feel about your skills: if you are better finding markets for products, then you go Affiliate. If you feel customer service is you strong spot, and you feel passionate about the market/products, then you go Drop Shipping.


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    Monday, December 1, 2008

    ranking is dead, and traffic is all that matters

    By Chris Crum - Sat, 11/29/2008 - 7:10am.

    Bruce Clay Talks Big Changes in Ranking Due to Personalization

    At PubCon, Bruce Clay, Inc. President Bruce Clay presented at a session entitled "Top-Shelf Organic SEO" in which he discussed the approaching future of SEO as search engines evolve into more modern ranking methods through more personalized search results. Bruce was good enough to take the time to speak with our own Michael McDonald in a one-on-one interview about personal search.

    In this interview, Bruce elaborated on the concepts mentioned above.
    Behavior Based Search
    Bruce says that everybody who does a search will end up with different search results based on their prior search history. Personalization is going to be "web-wide" using third party cookies and things.
    He provided a specific example of a search for "java". Some are looking for programming, some are looking for the beverage, and some are looking for travel information. Theoretically, personal search will know that and provide results accordingly.
    "We can't search for any term and look at rankings because I can get different results than you for exactly the same query. So that's going to change a lot," he says. It doesn't matter if you're logged into Google or not. Bruce believes that Google personalized results will be coming out within the first quarter of next year.
    Intent-based Search
    Google has been looking up your IP and revising results based on IP. They know where you're located and can make assumptions about the intent of your search. As you get more into intent-based search, it's going to change the way pages rank, Bruce explains. "The page that ranks for a shopping query is an entirely different architecture than the page that ranks for a research query."
    Where Does this Leave the SEO Crowd?
    "Ranking is dead," says Bruce, recalling his words from his presentation. Going forward, he says you're going to have to look at analytics, measure traffic, bounce rates, action, etc. SEOs will have to ask themselves questions like:

    - Did I get the conversion I was after?
    - Did I really deliver on the promise of SEO?

    Bruce thinks that in the first six months of 2009, we're going to see a lot more implementation of behavior and intent-based search leading to a mindset of "ranking is dead, and traffic is all that matters."
    Universal Search
    Bruce ClayBruce says this will be the most significant factor of 2009. Google looks at soundtracks and convert them to text. They can jump into the middle of videos, scan sites to determine if you have video/images or not. There are a lot of variables in universal search, and some of these variables tell how engaging your site is.
    If you don't have video and your competition does, Bruce thinks we're going to see a big shift in rankings. He thinks if the top ten sites don't have video, they may lose their ranking over night.
    Bruce notes that Google has been testing some of these variables, and will really start testing them a lot more in the first quarter, once the holidays are out of the way. He mentions the criticism Google took over the Florida Update, which took place in the month of November, and believes the company wants to avoid that again. He thinks we're going to see a lot of "Google Dances" early in the year though.
    The Impact on Spam
    According to Bruce, this is all going to really help Google fight spammers. He says it will affect the way scrapers and spammers work, because if they are just scraping text, they wouldn't be able to rank.
    He also says that all of the variables that come into play may diminish the value of linking, which will certainly not help the spammers' cause either. He says it will be a big win for Google, and big win for the searchers.
    There's no question that if everything Bruce talked about comes true, the SEO world will be turned on its ear. Bruce says, "If you're not ready for it as an SEO, you're gonna lose."

     

    This article is from

    http://www.webpronews.com/topnews/2008/11/17/seo-about-to-get-turned-on-its-ear


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    An Example of Choosing Affiliate Programs

     

     

    Here is an example of choosing a site builder affiliate program to start making money online.

    Firstly, let's compare the products, here we choose XSitePro and SiteBuildIt, two popular site builder with affiliate programs.

    In short words, if you know what you’re doing and you’re in a hurry and you need to get your site up and running with your content and affiliate links all in place in a few clicks of the button … then go for XSitePro, because XSitePro is mainly for someone who have at least a vague idea of what Internet marketing is all about. So, you should have at least read a hand full of Internet marketing articles and you’re familiar with some of the marketing techniques available. You know … SEO, article marketing, linking strategies. You should also be familiar with the different ways you could earn an income from your web site - Adsense, affiliate links, your own products.

    If you know absolutely nothing except for the fact that you’d like to build a web site and earn money from it, then SiteBuildIt is probably a better way to go about it.

    As for the affiliate information, here are words from their own sites:

    from its own affiliate site: http://www.xsitepro.com/280306/affiliate.html:
    "
    The XSitePro Affiliate Scheme offers a tremendous opportunity to creating a whole new income stream for yourself. It's quick and easy to set-up and the generous payouts mean you can quickly start to generate sizeable checks that you'll be proud to take to the bank.

    Commission Structure: As an affiliate you will be rewarded with a 25% payout on every copy of XSitePro sold through your affiliate link. That's over $49 per copy..."

    From its affiliate site: affiliates.sitesell.com:
    "
    The 5 Pillar Program, hailed as "the best affiliate program on the Net," allows serious full-time entrepreneurs to make a great living, while allowing part-timers to build a solid second income.

    By becoming a 5 Pillar Affiliate, you will:

        * Earn $75 for each Site Build It! ("SBI!") subscription.
        * Get paid annual commission on each and every SBI! renewal with our lifetime customer policy.
        * Even earn commissions from 2 tiers of income through sales made by your own team of affiliates, just like Sales Directors in large companies..."

    By comparing both the products and the affiliate programs, it can be told that SiteBuildIt (SBI!) offers better commission but has worse words of mouth on the usages of the product. Thus, it's upon to you to decide which one to sell and depends on which category of your potential clients could be. Either way, both products and affiliate programs are worth to try.


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