Here are the methods to improve keyword research skills:
1. Thinking like your customers, thinking like your customers is easier said than done.
The hardest part of keyword research is to keep an open mind about all possible search methods people might use to look for the same thing. Keyword research is part science, part intuition, and imagination.
2. There are a handful of very powerful keyword research tools that are worth using, but the amount of information you can mine from them is mind boggling.
Free keyword research tools: You can gain access to the powerful and free Google external keyword tool to expand your keyword list. Unfortunately the Google external keyword tool only gives a search volume indicator instead of the actual search numbers. Another very valuable feature in Google external keyword tool is the "Site-Related Keywords" finder. By simply entering the website URL of your competitors, you can find out in seconds which keywords they target on their web pages.
Another free keyword research tool available without creating an account is the Overture keyword inventory . As of now, August 2007, this tool only shows the January 2007 search volumes as it's being phased out, but Yahoo! is promising a replacement. If you have a Yahoo! Search Marketing account you can still gain access to their keyword tool albeit without the search volume numbers.
The third tool is to Spy on the competition and download the keywords they use in their Pay-Per-Click Campaigns. KeyCompete.com
3. A great resource for proven keywords is to look at your competitor's website. We are talking about finding the highest ranking competitors on the search engines using your target keywords. Once you find the top 5-10 competitor sites, perform a quick review of their keywords on the web pages. These websites are already well optimized and contain keyword rich web pages. Why not leverage their efforts and harvest the best keywords for your own website? With the help of the SEO Studio keyword analyzer you can extract hundreds of keywords from their META keywords and HTML page content in seconds.
4. Visitor statistic reports: These can be generated from web server log files or from script based visitor statistic programs. This can help you uncover new keywords for your website by discovering what the visitors are typing into the search engines to find your websites. In some cases, you'll find keywords you didn't expect to come up for in the search results. You should further research those keywords and uncover new keyword niches.
5. Site search engines: This can be a great source of new keywords and a potential data mining source. As well as further analysis of the average number of keywords, keyword length and other important keyword metrics.
In summary, keyword research starts with the understanding that finding lots of related keywords that deliver targeted traffic is the ultimate goal of any keyword research. Locating the exact keywords help us find the customer who has a clear knowledge of what they want and is close to buying something soon. Ideally, we would like to find the least competitive keywords with the highest number of searches that are the most relevant to our website.
No comments:
Post a Comment