Driving traffic to an open source shopping cart site, such as zen-cart, oscommerce, opencart, magento, prestashop, etc. is difficult in the first place. So, once that traffic starts showing up, the last thing you want those potential buyers to do is to leave before making a purchase, especially true if they found you via PPC because that visitor is going to cost you money for that unfruitful click through.
Most on-line purchases are made using a visitor’s credit card and those names and card numbers are hacked all of the time. So, before you ask a buyer to make a purchase using a credit card, you must first create trust between you and the potential buyer.
The most used trust building factor is the VeriSign logo. VeriSign provides SSL encrypted solutions for on-line businesses. They have an excellent reputation for security and regular on-line buyers and retailers know this. So, use the VeriSign logo throughout your site to build consumer trust.
The second trust factor is to use SSL encryption to secure the on-line transaction. You’ll need an SSL certificate to transmit encrypted data. Sometimes, a web host will let you use its SSL certification but regardless, any savvy on-line buyer is going to avoid making a purchase unless s/he sees that little padlock in the lower right hand corner and an https in the address box. The “s” stands for secure.
Of course, Subscribing to the On-Line BBB definitely can also build visitor trust by becoming a member of the on-line Better Business Bureau which indicates a commitment to service and honesty. The BBB logo displayed on your site’s home page and checkout pages is a comfort to new buyers.
In conclusion, since using open source platform like zen-cart, oscommerce, opencart, magento, prestashop, etc. you should pay more attention on trust factors than those commercial ones, thus need more efforts on methods like using SSL, VeriSign, and BBB.
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